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MARKET MATTERS

OUR TAKE ON CONSUMER OPINION, POLLING, AND THE INSIGHTS INDUSTRY

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Opposition To The Affordable Care (ACA) Holds Steady
Politics, PollingRandy EllisonJune 30, 2013ACA, ObamacareComment
6 Tips for Writing More Effective Survey Questions
Market Research, PollingRandy EllisonMay 10, 2013Survey TipsComment
How To Create Videos That Go Viral
Marketing, MediaRandy EllisonFebruary 28, 2013Viral Videos, YouTubeComment
Repairing Damaged Brands… And Damaged Political Parties
Marketing, PoliticsRandy EllisonDecember 14, 2012Brands, Political Strategy, RepublicansComment
Community Visioning Surveys Can Create a Strong Vision and Action Plan For Your Community
Visioning SurveysRandy EllisonAugust 23, 2012Community Action Plans, Community Visioning Surveys, Visioning SurveysComment
What’s The Key Issue Facing Small Business? Access To Capital
Employment, Small BusinessRandy EllisonJuly 13, 2012Access To Capital, National Small Business Association, Small Business, Small Business EmploymentComment
What Motivates Employees? How Do You Get The Most Out of Your Staff?
Employee Surveys, Small BusinessRandy EllisonJune 10, 2012Employee Loyalty, Employee Surveys, Motivating EmployeesComment
Customers’ Online Feedback: What to look for
Loyalty Research, Marketing, Small BusinessRandy EllisonApril 12, 2012Bazaarvoice, Customer Feedback, Entrepreneur Online, Social MediaComment
The Unemployment Rate Controversy & Presidential Politics
Economy, PoliticsRandy EllisonFebruary 6, 2012BLS, Participation Rate, Unemployment RateComment
Testimonials Only Improve Sales If They Are Targeted
Advertising, MarketingRandy EllisonJanuary 18, 2012Sales, TestimonialsComment
Is Household Debt To Blame For The Employment Collapse? Well…Sort Of
Economy, EmploymentRandy EllisonNovember 23, 2011Consumer Debt, Economy, Revolving Credit, Unemployment Comment
Understanding Small Business Confidence, Consumer Confidence and the Impact of the 2012 Elections on the Economy
Economy, Small BusinessRandy EllisonNovember 10, 20112012 Elections, Consumer Sentiment Index, Institute for Supply Management, NFIB, Purchasing Managers Index, Small Business Optimism, University of MichiganComment
How Newspapers and Publishers Should Reinvent Themselves
Advertising, Media, PublishingRandy EllisonNovember 2, 2011Comment
The Coming Divorce Boom
Economy, Employment, Market Research, PoliticsRandy EllisonOctober 26, 2011Divorce Boom, Impact of Recessions On Divorce, US Unemployment and Divorce Rates, VotingComment
No Double Dip Recession. What Does Consumer Confidence Really Mean?
Economy, Politics, PollingRandy EllisonOctober 20, 2011Consumer Confidence, Double Dip RecessionComment
Steve Jobs Didn’t Need Market Research, But You Do
Market ResearchRandy EllisonOctober 12, 2011Comment
Economic Outlook For 2012: Not Rosy, But Optimistic
Economy, EmploymentRandy EllisonSeptember 10, 2011Economy, Payroll Tax CutComment
What Business Owners Can Learn From J. K. Rowling
Small BusinessRandy EllisonAugust 28, 2011Entrepreneurship, J K Rowling, Starting A Small BusinessComment
Bad Bosses: 5 Types That Drive Employees Away
EmploymentRandy EllisonJuly 15, 2011Employee RetentionComment
Payroll-Tax Cut Would Not Boost Jobs, But Extending The Payroll Tax Cut Would Boost The Economy
Economy, EmploymentRandy EllisonJune 15, 2011Comment
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