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MARKET MATTERS

OUR TAKE ON CONSUMER OPINION, POLLING, AND THE INSIGHTS INDUSTRY

If Trump’s A Surprise, You’re Not Paying Attention

The inability to see the plight of what’s happening outside of Washington, D.C. is what’s fueling the Trump momentum.

Politics, PollingRandy EllisonMarch 2, 2016Donald Trump, Republican Primary, Polling, EconomyComment

New Online Voter Panel for Political Polling?

Market Research, Politics, Polling, TechnologyHannah CooperAugust 7, 2015Political Campaigns, Polling, Research Now Group Inc., Voting

How to Make Customers More Comfortable with Data Collection

Customer Satisfaction, Market Research, TechnologyHannah CooperJuly 30, 2015Data Collection, Gigya, McCormick, Privacy, Samsung

TV Streaming: Netflix vs Hulu vs Amazon Prime

Market Research, TechnologyHannah CooperJuly 16, 2015Amazon Prime, Hulu, Netflix, Reading Pulse, Streaming, iModerate

Did Apple Change the Music Game Yet Again?

Market Research, TechnologyHannah CooperJuly 10, 2015Apple, Beats Music, Music, Streaming

Ditto Finds New Way to Observe Customer-Brand Interactions

Market Research, Social Media, TechnologyHannah CooperJune 26, 2015Coke, Ditto, IIeX, Marketing, Photo-analytics, Software

VoxPopMe Launches Theme Explorer

Market Research, TechnologyHannah CooperJune 23, 2015Online Surveys, Theme Explorer, Video, Video Surveys, VoxPopMe

Wearables and Market Research

Market Research, TechnologyHannah CooperJune 11, 2015Biometrics, Google, Levi Stauss Co., Market Research, Project Jacquard, Smart Cloth, Smart Fabric, Wearables

Instant Articles: Facebook's Publishing Platform

Social Media, TechnologyHannah CooperMay 22, 2015BBC, Bild, Buying and Selling Pages, Buzzfeed, Facebook, Instant Articles, NBC News, National Geographic, Spiegel Online, The Atlantic, The Guardian, The New York Times

Polling: What Can We Learn From the UK?

Market Research, Politics, PollingHannah CooperMay 15, 20152015 Elections, Biometrics, Market Research, Opinion Polls, Polling, Polling Issues, UK

Businesses Overestimate Their Customer Service Prowess

Customer Satisfaction, Employee Surveys, Market ResearchRandy EllisonDecember 9, 2014

Successful Companies and Organizations Are Close to Their Customers

Employee Surveys, Market Research, MarketingRandy EllisonNovember 3, 2014

No Research Is Better Than Bad Market Research

Market Research, Marketing, Media, PublishingRandy EllisonSeptember 4, 2014Bad Market Research, Cox Media Group, FTV Live, Gannett, Orlando anchor changes, Q Scores, WFTVComment

Avoid Ivy League Schools. Think Oil League…

Education, EmploymentRandy EllisonMay 10, 2014Colorado School of Mines, Fracking, Ivy League, Marcellus ShaleTexas A&M, New Mexico Institute of Mining and Technology, Petroleum Engineering, Stanford University, US Petroleum Engineering Programs, University of Oklahoma, University of Southern California, Workforce SurveyComment

Americans Support Fracking and the Keystone Pipeline

Politics, PollingRandy EllisonJanuary 6, 2014Fracking, Keystone, Keystone PipelineComment

Differences Between Online and Phone Survey Results

Market Research, PollingRandy EllisonJuly 5, 2013Online Surveys, Phone SurveysComment

Opposition To The Affordable Care (ACA) Holds Steady

Politics, PollingRandy EllisonJune 30, 2013ACA, ObamacareComment

6 Tips for Writing More Effective Survey Questions

Market Research, PollingRandy EllisonMay 10, 2013Survey TipsComment

How To Create Videos That Go Viral

Marketing, MediaRandy EllisonFebruary 28, 2013Viral Videos, YouTubeComment

Repairing Damaged Brands… And Damaged Political Parties

Marketing, PoliticsRandy EllisonDecember 14, 2012Brands, Political Strategy, RepublicansComment