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March 2023 Economic And Market Outlook | Targoz Market Research
March 2023 Economic And Market Outlook | Targoz Market Research

A recession has arrived for interest rate-sensitive industries such as manufacturing, real estate, and autos. The goods sector, which accounts for roughly 20% of GDP and 15% of employment, is dealing with declining production and rising inventories.

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Market Research, EconomyRandy EllisonMarch 10, 2023Economy, RecessionsComment
Survey Protect: How We Identify and Prevent Clients From Survey Fraud
Survey Protect: How We Identify and Prevent Clients From Survey Fraud

To ensure our polls and surveys only include real people, we've instituted the following measures to safeguard the quality of our results.

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Polling, Market ResearchRandy EllisonSeptember 2, 2022Polling, Click Fraud Comment
U.S. Economic Outlook For 2023 | Targoz Market Research
U.S. Economic Outlook For 2023 | Targoz Market Research

We know many of you are busy developing budgets and business plans for 2023. We wanted to share some of our thoughts on what's in store for the economy that we shared with clients earlier this week, which might help you finalize your plans for the following year.

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Economy, MarketingRandy EllisonJuly 15, 2022Marketing, Economy, 2023 OutlookComment
EV Social Media Profiles to Inform your Electric Vehicle Marketing Strategy
EV Social Media Profiles to Inform your Electric Vehicle Marketing Strategy

We've developed this helpful guide summarizing potential electric vehicle buyers and owners who interact with EV brands on social media. Using personas will help you speak your audience's language, see where they spend time online, understand their early problems and help solve their challenges. It can also help you plan content and campaigns to support EV adoption.

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Randy EllisonDecember 29, 2021Comment
Poll: Small Businesses Could Be The Greatest Casualty of COVID-19.
Poll: Small Businesses Could Be The Greatest Casualty of COVID-19.

Small businesses could be the greatest casualty of COVID-19 according to a genuinely troubling poll of 756 self-employed business owners, which included owners, partners, presidents, CEO, and chairpersons.



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Entrepreneurship, Small Business, Polling, PoliticsRandy EllisonMay 5, 2020PPP, Paycheck Protection Program, Small BusinessComment
Despite PPP, Small Business Owners Worry They Won't Survive
Despite PPP, Small Business Owners Worry They Won't Survive

Our latest poll shows small business owners need cash to survive, and most are not getting it from PPP.



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Small Business, PollingRandy EllisonApril 26, 2020PPP, Small Business, Paycheck Protection Program Comment
Here’s How Many Small Businesses Got PPP Loans. COVID-19 Small Business Survey
Here’s How Many Small Businesses Got PPP Loans. COVID-19 Small Business Survey

While Congress debates restocking the exhausted Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan Program, we polled small businesses to learn more about their experience with the programs and to see how they’re faring due to COVID-19.

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Randy EllisonApril 21, 2020COVID-19, Small Business, PPP, Paycheck Protection Program, Economic Injury Disaster Loan ProgramComment
Update on our Louisiana Governor Poll
Update on our Louisiana Governor Poll

As expected, incumbent John Bel Edwards (D) won reelection in a hotly contested race for governor.

Our PollSmart MR poll had Edwards up four points with four percent undecided less than a week out from election day. The final margin of victory was 2.6%.

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Politics, PollingRandy EllisonNovember 19, 2019Louisiana Governor, PollSmart MRComment
PollSmart MR Poll for Louisiana Runoff
PollSmart MR Poll for Louisiana Runoff

Latest polling for the governor’s race in Louisiana. It looks like a very close election with high turnout.

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Polling, PoliticsRandy EllisonNovember 14, 2019PollSmart MRComment
The Morning After, Kentucky and Mississippi
The Morning After, Kentucky and Mississippi

As you might guess, there’s lots of chatter about Kentucky, and about this poll that had Beshear winning the race for governor.

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Polling, PoliticsRandy EllisonNovember 6, 2019Polling, PollSmart MR, Kentucky Governor, Mississippi, Mississippi GovernorComment
PollSmart MR Polls for Kentucky and Mississippi
PollSmart MR Polls for Kentucky and Mississippi
PollingRandy EllisonOctober 24, 2019PollSmart MR, Kentucky, Mississippi Comment
2018 Midterms: Reviewing How We Did And One Big Headscratcher…
2018 Midterms: Reviewing How We Did And One Big Headscratcher…
Politics, PollingRandy EllisonNovember 16, 2018Polling, Polls, Florida Senate Poll, Florida Governor Poll, Tennessee Senate Race, Tennessee Governor Race, Tennessee Election Poll
Tennessee Poll: The Race for Senate is Too Close to Call
Tennessee Poll: The Race for Senate is Too Close to Call
Market Research, Politics, PollingRandy EllisonNovember 3, 2018Tennessee Senate Race, Tennessee Election Poll, Tennessee Governor Race Comment
Florida Poll: Tight Races for Senate and Governor Could Yield Another Election Night Surprise
Florida Poll: Tight Races for Senate and Governor Could Yield Another Election Night Surprise

Historically, Democrats hold a narrow advantage among registered voters in Florida. However, Republican turnout is generally higher than Democratic turnout on election day.

It appears 2018 could be another repeat of this phenomenon.

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Politics, Polling, Market ResearchRandy EllisonNovember 3, 2018Florida Governor Poll, Florida Senate Poll, 2018 Elections, 2018 Midterm Election
The Race to Elect Tennessee’s Next Senator May be Closer Than Many Expect
The Race to Elect Tennessee’s Next Senator May be Closer Than Many Expect

Republican Marsha Blackburn has a narrow two-point lead over Democrat Phil Bredesen, the former governor of Tennessee and former mayor of Nashville, among likely voters according to our poll conducted October 9-12, 2018.

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Politics, PollingRandy EllisonOctober 15, 2018Tennessee Election Poll, Tennessee Senate Race, Tennessee Governor RaceComment
Announcing Our New Look, Logo, and Brand!
Announcing Our New Look, Logo, and Brand!

We have a new look, a name change, and an updated website to show off.

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Randy EllisonJuly 30, 2018Targoz Market ResearchTargoz Market ResearchComment
Voice of the Reader Survey Finds Rising Book Prices Are Driving Buyers to Delay Purchases, Buy Used Books, or Use Subscription Services
Voice of the Reader Survey Finds Rising Book Prices Are Driving Buyers to Delay Purchases, Buy Used Books, or Use Subscription Services
Publishing, Books, Publishing IndustryRandy EllisonApril 21, 2017Reading PulseReading Pulse, Book Research, Publishing Industry NewsComment
Yes, The Election Polls Were Wrong. Here’s How We Fix It.
Yes, The Election Polls Were Wrong. Here’s How We Fix It.
Polling, PoliticsRandy EllisonNovember 9, 2016Politics, 2016 Election, Donald Trump, Polling, Market Research, Presidential CampaignComment
Could The Polls Be Wrong? It’s Possible.
Could The Polls Be Wrong? It’s Possible.
Politics, PollingRandy EllisonNovember 7, 2016Politics, FiveThirtyEight, Donald Trump Comment
Journalists Are Out of Touch With Reality
Journalists Are Out of Touch With Reality
Politics, MediaRandy EllisonOctober 26, 2016Politics, 2016 Election, Journalism, Media, Polling Comment
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