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Local Media Gets Into The Spirit(s)

Increasingly, local TV stations are accepting liquor advertising.

It appears that the self-imposed ban on ads for distilled spirits is disappearing quickly and the industry is hoping the networks will follow suit.

"If the owned-and-operated stations are taking them, clearly the networks are seeing that it's just profit left on the table," said Frank Coleman of the Distilled Spirits Council of the U.S. New York Post (6/14)

With the huge cuts in auto ad spending and the closure of national retailers such as Circuit City, I have a feeling we will begin to see a lot of nontraditional advertisers on broadcast and radio in the very near future.