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Meet customer needs in ways your competition can't

Great article in HBR relevant to all business owners with great tips on finding growth during the current economic downturn. Companies can beat the competition by creating new offerings that meet customers' needs in ways their rivals' goods or services do not. Check out this article, then take a fresh look at your customer portfolio and decide which segments deserve the greatest focus and which can be divested. Harvard Business Review (12/2008)