Randy Ellison


Randy Ellison is President of Targoz Market Research, a Nashville-based marketing firm offering marketing and opinion research, corporate strategy, business planning, communications, and marketing planning services.

Before forming Targoz Market Research, Randy was Director of Marketing Development for the National Federation of Independent Business, the nation's leading small business association, with offices in Washington, D.C., and all 50 state capitals. In that capacity, he managed marketing research, marketing communications, and advertising. 

Prior to joining NFIB, he worked in marketing and media research at Gannett, the leading international news and information company, where he managed advertising, content, and media planning research. 

Randy also worked at ADVO, the largest full-service, targeted direct mail marketing services company in the U.S., where he advised major clients ranging from Rite Aid to Mobil on optimizing their direct marketing programs. ADVO's shared mail advertising programs, now part of Valassis and branded as Red Plum, are distributed weekly and cover up to 100 million U.S. households.

Randy’s graduate degree was awarded by The George Washington University, Washington, D.C., and he received a B.A. in Economics from the University of Tennessee. Randy’s experience includes work with Fortune 500 companies, associations, regional banks, and media firms.

TSM Headshot.png

Catherine Ullman

Research Analyst

Catherine Ullman is a Research Analyst who works with small and large companies to consult the best marketing strategies based on the strongest research. She enjoys problem solving and making research data tell a story.

Prior to Targoz Market Research, Catherine held three international internships where she spent a vast majority of her time studying cultural differences and similarities. It was these internships that aided Catherine in developing an inquisitive mind and an innate ability to communicate with others. Catherine believes that the most appropriate way to answer “real world” questions is through research and that these answers should be communicated in a manner such that the general audiences can benefit from them.

Catherine has issued two research studies, The Effect of Scenario Ethnicity and Respondent Gender on Value of Education and The Effect of Scenario Religious Denomination and Respondent Gender on Perceptions of Spiritual Development.

Catherine was born and raised in central Florida however loves to travel and explore. She earned a Bachelor of Science in Psychology and a Bachelor of Arts in Leadership and Ministry where she graduated cum laude from Harding University in Searcy, Arkansas.

TSM HeadshotElla.png

Ella Anderson

Research Analyst Intern

Ella loves that there is always something new to learn, whether it be in the research field or learning the ins and outs of a new industry. Ella is currently pursuing a Bachelor of Science in Marketing and a Master of Science in Marketing Analytics at The University of Alabama.