Meet the Team

Randy Ellison, President

Randy Ellison is the founder and President of Targoz Market Research. Since establishing the firm in 2007, he has advised Fortune 500 corporations, government agencies, industry associations, and non-profit organizations on consumer and voter attitudes, public affairs strategy, and communications research.

A recognized voice on polling methodology and data integrity, Randy has been quoted by ABC News and has contributed to national publications including The Hill. He is the author of Pollster’s Almanac, a Substack publication covering trends and developments in the polling and market research industry.

Prior to founding Targoz, he served as Director of Marketing at the National Federation of Independent Business and held media research and polling roles at Gannett Newspapers. He holds a graduate degree in Political Management from The George Washington University and a B.A. in Economics from the University of Tennessee.

Randy is an ESOMAR member, an AAPC member, and a committed advocate for data quality and research integrity across both commercial and public affairs polling.

Made in Nashville. Powered by data. Slightly obsessed with 95% confidence intervals.

Chelsea Hallman, Strategy and Insights Consultant

Chelsea Hallman is a Strategy and Insights Consultant at Targoz, bringing a sharp analytical perspective to client research and project strategy. With a background in music business from Belmont University and deep roots in Nashville’s creative industries, Chelsea brings an instinct for culture and consumer behavior that complements Targoz’s data-driven approach. She is the day-to-day client partner who makes sure projects run smoothly, insights land clearly, and results drive action.