Randy Ellison 
president & founder

Randy Ellison

Randy Ellison, PRC, is President of Targoz Strategic Marketing, a
Nashville-based marketing firm offering marketing and opinion research, corporate strategy, business planning, communications, and marketing planning services.

Before forming Targoz Strategic Marketing, Randy was Director of Marketing Development for the National Federation of Independent Business, the nation's leading small business association, with offices in Washington, D.C., and all 50 state capitals. In that capacity, he managed marketing research, marketing communications, and advertising. 

Prior to joining NFIB, he worked in marketing and media research at Gannett, the leading international news and information company, where he managed advertising, content, and media planning research. 

Randy also worked at ADVO, the largest full-service, targeted direct mail marketing services company in the U.S., where he advised major clients ranging from Rite Aid to Mobil on optimizing their direct marketing programs. ADVO's shared mail advertising programs, now part of Valassis and branded as Red Plum, are distributed weekly and cover up to 100 million U.S. households.

Randy’s graduate degree was awarded by The George Washington University, Washington, D.C., and he received a B.A. in Economics from the University of Tennessee. Randy’s experience includes work with Fortune 500 companies, associations, regional banks, and media firms.


Amy Kerr 
senior marketing consultant

Amy Kerr

Amy Kerr is a Senior Marketing Consultant at Targoz Strategic Marketing, managing the company's web presence and communications, and assisting with research.

Amy has experience in the publishing industry, working for HarperCollins Publishers in editorial and marketing roles, where she created products and campaigns to reach and fill market needs. While at HarperCollins, Amy worked with several New York Times bestselling authors and brands, including Max Lucado, Sarah Young, and Todd Burpo.

Amy also has experience in the nonprofit sector, directing development and communications for Project Return, a Nashville nonprofit organization. While at Project Return, Amy wrote federal and private grants, developed funds through donor cultivation and engagement, wrote award-winning applications for civic awards and pro bono services, and managed the organization's branding via agency communications and social media.

Amy has a B.A. in English from Lipscomb University and resides in Nashville, TN.