In order for your business to grow and succeed, retaining team members is critical.

To ensure your team members remain loyal and profitable, you need to understand how your team perceives your organization, your benefits, and your services.

Team loyalty isn't achieved solely through salary or benefits. Team loyalty is earned through your members’ perception of a few key areas: how well your organization delivers sustained value, satisfies their workplace needs, and treats each memberin each communicationover time.


We can identify your loyal, "at risk," and passive team members.

Targoz Strategic Marketing offers clients a proven and tested survey program that will segment team members, which will help you refine your member retention strategies.

Combined with your member data, our proven and tested loyalty research will help you:

  • Identify loyal members and how much revenue they provide your organization
  • Spot “at-risk” members and how much of your organization’s revenue is vulnerable
  • Improve your communications, work environment, and benefits to retain “at-risk” or vulnerable members
  • Correct issues that negatively impact your member retention and churn rates

Measuring loyalty alone may tell you how many loyal members there are, but it doesn’t tell you how to fix the problem if there is one.

Our loyalty research will also flag problem areas and tackle the root causes of loyalty failures, so that you can act quickly to improve member retention.


If you’d like to learn more about how we can help your organization grow, contact us today.