Targoz Member Loyalty Solutions

Membership retention is critical to the success and growth of all types of associations and trade groups.

To manage members for optimum loyalty and profitability, you must first understand how your members perceive your organization, your benefits and your services.

Loyalty is not about price, renewals or satisfaction. It is about your members’ perception of how well you deliver sustained value, satisfy their needs, and treat each of them, in each transaction, over time.

Targoz Strategic Marketing offers clients a proven and tested survey program that will identify your loyal, “at-risk”, and passive members, which in turn will help you aim your customer retention strategies.

Our proven and tested loyalty research combined with your member data will help you:

• Identify your loyal members and how much revenue they provide your organization
• Spot “at-risk” member and how much of your organization’s revenue is vulnerable
• Improve your communications, products and services to retain “at-risk” or vulnerable members
• Correct issues that negatively impact your member retention and churn rates

Measuring loyalty alone may tell you how many loyal members there are, but it doesn’t tell you how to fix the problem if there is one.

Our loyalty research will also flag problem areas and tackle the root causes of loyalty failures so you can act quickly to improve member retention.

If you’d like to learn more about our loyalty programs and how we can help you grow your organization, please contact us today.