.desc-wrapper { height:300px!important; }

US Cell Phone Adoption Nears 90%

According to a recent report by the Pew Research Center, Generations and Their Gadgets, cell phones are by far the most popular device among American adults, with 85% of adults owning cell phones, and 90% of all adults living in a household with at least one working cell phone.

Polling in the age of cell phones is becoming an ever increasing challenge to pollsters. In many markets, it is important to add interviews over the cell phone to traditional random digit dial surveys of landline telephones to ensure that you are reaching a true representative sample of voters, customers, etc.  If you have any upcoming research plans, be sure you discuss the use of cell phones before you field any new projects.