With all of the talk about an amnesty bill in DC, I don’t’ think it is a coincidence that AARP is expanding its Latino-oriented, Spanish-language media properties. The expansion will will debut with the Spring issue of AARP's quarterly bilingual magazine, AARP VIVA Su Segunda Juventud. The brand will also extend into a TV show, radio series and Web site.
AARP is usually ahead of the curve in DC and is a great example of an organization that keeps an eye on the political tealeaves when looking for opportunities to grow. This is an important lesson for every business. One change in law can have a dramatic impact on your business. Keep an eye on Washington and plan accordingly. It could be the difference between a very good year, or very very bad one.