Retaining customers is a top business priority for all kinds of organizations.
To cultivate customers for optimum loyalty and profitability, you need to understand how consumers perceive your organization, your products, and your services.
Businesses don't achieve customer loyalty through price, repeat purchases, renewals, or satisfaction. Organizations earn customer loyalty through cultivating trust in key areas: how well a brand delivers sustained value, satisfies consumer needs, and treat each customer—in each transaction—over time.
We can help identify your loyal, "at risk," and passive customers.
Targoz Strategic Marketing offers clients a proven, tested survey program that can segment your customers, which will help your brand refine its customer retention strategies.
Combined with your customer data, our proven and tested loyalty research will help you:
- Identify your loyal customers and how much revenue they provide your organization
- Spot “at-risk” customers and how much of your organization’s revenue is vulnerable
- Improve your communications, products, and services to retain “at-risk” or vulnerable customers
- Correct issues that negatively impact your customer retention and churn rates
Measuring loyalty alone may tell you how many loyal customers there are, but it doesn’t tell you how to fix the problem if there is one.
Our loyalty research will also flag problem areas and tackle the root causes of loyalty failures, so that you can act quickly to improve customer retention.