Some Just Have To Pay More For Vino
Thursday, August 13, 2009 at 6:50AM According to Scarborough Research, here are the top 15 DMAs for adults who spend $20 or more on wine:
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New York, NY |
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San Francisco/Oakland/San Jose, CA |
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Hartford/New Haven, CT |
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Los Angeles, CA |
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Miami/Ft.Lauderdale, FL |
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Bakersfield, CA |
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Columbus, OH |
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Fresno/Visalia, CA |
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Houston, TX |
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Knoxville, TN |
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Las Vegas, NV |
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Memphis, TN |
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Nashville, TN |
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Oklahoma City, OK |
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Philadelphia, PA |
Most of these cities make total sense. However, I find it a bit odd that the three largest metros in Tennessee rank in the top 15. Tennessee’s liquor laws do restrict sales to independently owned and licensed liquor stores. I have feeling that this is more related to higher than average wine prices in Tennessee instead of a penchant for a good wine.
Not to say that Tennessee doesn’t have good taste in wine, they just have to pay more for a good bottle of wine which pushes the numbers up.
Here’s a toast for the campaign for wine in Tennessee grocery stores . If they are successful in the next legislative session, they should be able to help the wallets of wine lovers in Tennessee and knock some of these cities off the list.