Finding true insight from market research is both art and science.
Targoz Strategic Marketing provides personalized, objective, timely and cost-effective market research services that help you make sense of your customers, markets or public opinion.
We help our clients sell their products, services, ideas, or cause through research-based consultancy that illustrates why people make the decisions they do and how they can best be influenced.
Areas where we can help your organization include:
- Development and evaluation of new products and offerings
- Assessment of target markets, including both emerging and existing markets
- Influencing public opinion, promoting legislative initiatives, building reputations, and managing issues
- Developing value propositions to more effectively differentiate your company, products or services from your competitors
- Uncovering vulnerable customers or members and finding ways that you can retain them
- Shaping public opinion, raising awareness and changing attitudes on social and policy initiatives
- Moderating services and focus group management
- Conducting commercial and residential energy efficiency program evaluations and market assessments
We specialize in a wide range of industries including small business, trade association, utilities, business to business, media, non-profit, and public affairs.
Whether you're embarking on a strategy of innovation or expanding into new markets, we achieve one common result. We help you make better marketing and business decisions.